Avery Dennison — Privacy Policy

1. Introduction

Avery Dennison ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information you provide when using this website.

2. Data We Collect

We may collect the following categories of personal data:

• Contact information: name, business email address, company name, country.
• Inquiry data: product interests, project descriptions, and messages you submit via forms.
• Usage data: IP address, browser type, pages visited, and time spent on the Site (collected via analytics cookies).
• Communication preferences: whether you have opted in to receive marketing communications.

3. How We Use Your Data

We use the data we collect for the following purposes:

• Responding to product inquiries and sample requests.
• Routing your inquiry to the appropriate regional sales or technical team.
• Sending marketing communications (only where you have provided explicit consent).
• Improving the Site through aggregated usage analytics.
• Complying with legal obligations.

4. Legal Basis for Processing (EU/EEA Users)

For users in the European Economic Area, we process personal data under the following legal bases: (a) performance of a contract or pre-contractual steps at your request; (b) our legitimate interests in improving our business and communications; (c) your explicit consent for marketing communications; and (d) compliance with legal obligations.

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Avery Dennison regional subsidiaries and distributors for the purpose of fulfilling your inquiry.
• Third-party service providers (e.g., CRM platforms, email delivery services) under data processing agreements.
• Regulatory authorities where required by law.

6. Data Retention

We retain inquiry and contact data for up to 3 years from the date of last interaction, unless a longer retention period is required by law or necessary to fulfill a contractual obligation.

7. Your Rights

Depending on your jurisdiction, you may have the right to: access your personal data, request correction or deletion, object to or restrict processing, and data portability. To exercise these rights, please contact us.

8. Cookies

We use strictly necessary cookies for site functionality and analytics cookies (with your consent) to understand usage patterns. You may manage cookie preferences through your browser settings.

9. International Data Transfers

Personal data may be transferred to countries outside your jurisdiction. Where required, we use Standard Contractual Clauses or other approved transfer mechanisms to ensure adequate protection.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting a revised version with an updated date. Continued use of the Site after changes constitutes acceptance.

11. Contact Our Data Protection Team

For privacy-related questions, please contact us via our website or write to: Avery Dennison Corporation, Data Privacy Office, 207 N. Goode Avenue, Glendale, CA 91203, USA.